Insights August 20, 2021

The Future of Work: We Need To Talk About Climate Adaptation

It’s time for more businesses to talk about climate change & adaptation. We look at some of the challenges ahead and what companies can do to help.

Insights August 13, 2021

The Power of First Party Data – Unlock Your Data Potential

Brands have powerful data in their tool box already and most don’t even use it. So what is first party data & how can brands unlock its powerful potential?

Insights July 16, 2021

Rebooting Tourism: How Personalization & Technology Can Help The Travel Sector

The Travel & Tourism sector can bounce back post-pandemic with the right personalization and tech tactics. Here are a few things to think about.

Insights July 2, 2021

B2B Personalization & Marketing Part 2 – Next Steps

In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.

Insights June 25, 2021

B2B Personalization & Marketing Part 1 – Getting Started

If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.

Insights June 18, 2021

What is a FLoC? Personalization, Privacy and Customer Experience

What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…

Insights June 11, 2021

UX Writing for apps and websites – 5 tips to get you started

UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.

Insights May 28, 2021

Four quick personalization tactics you can try right now

Personalization does not have to be hard! We are going to share with you four quick personalization tactics that you can start to try for yourself today.

Insights May 19, 2021

MUM’s the word: What is Google MUM? We look at Google’s new tech

Google has just announced MUM, which could change how we make complex queries on search. But what is Google MUM and how does it work?

Insights May 14, 2021

Personalized Google Ads – What You Are Not Allowed To Do

Personalized Google Ads are incredibly powerful and potentially damaging if misused. We look at what you can’t do with personalized Google Ads.

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