In part 2 of our future of B2B series we look at some of the challenges B2B sales and purchasing teams face and the opportunities they present.
The future of B2B is not spoken about as often as B2C. But big changes are happening. So what does the future of B2B sales & purchasing look like?
We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.
What is customer lifetime value (CLV) and how can B2B companies adopt it while adapting to new digital customer expectations?
In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.
If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.