July 23, 2021

Why is shopping cart abandonment rate a problem and how can it be reduced? Part 1

We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.

July 16, 2021

Rebooting Tourism: How Personalization & Technology Can Help The Travel Sector

The Travel & Tourism sector can bounce back post-pandemic with the right personalization and tech tactics. Here are a few things to think about.

July 2, 2021

B2B Personalization & Marketing Part 2 – Next Steps

In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.

June 25, 2021

B2B Personalization & Marketing Part 1 – Getting Started

If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.

June 18, 2021

What is a FLoC? Personalization, Privacy and Customer Experience

What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…

June 11, 2021

UX Writing for apps and websites – 5 tips to get you started

UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.

June 4, 2021

The Future of Work – Humans not employees

Tech companies love to talk about user experience while ignoring one core group; their staff. This week we look at how our relationship to work is changing.

May 28, 2021

Four quick personalization tactics you can try right now

Personalization does not have to be hard! We are going to share with you four quick personalization tactics that you can start to try for yourself today.

May 25, 2021

MAQE Engineering Capabilities

At MAQE we believe in handcrafting our products. It’s important that the results look good from the outside, but also that our work is highly polished on the inside. We use a variety of technologies, tools, processes and methods to help us maintain, and extend, our engineering capabilities. How we work? We employ agile methods,…

May 19, 2021

MUM’s the word: What is Google MUM? We look at Google’s new tech

Google has just announced MUM, which could change how we make complex queries on search. But what is Google MUM and how does it work?

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