Insights

We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.

The Travel & Tourism sector can bounce back post-pandemic with the right personalization and tech tactics. Here are a few things to think about.

In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.

If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.

What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…

UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.

Tech companies love to talk about user experience while ignoring one core group; their staff. This week we look at how our relationship to work is changing.

Personalization does not have to be hard! We are going to share with you four quick personalization tactics that you can start to try for yourself today.

At MAQE we believe in handcrafting our products. It’s important that the results look good from the outside, but also that our work is highly polished on the inside. We use a variety of technologies, tools, processes and methods to help us maintain, and extend, our engineering capabilities. How we work? We employ agile methods,…

Google has just announced MUM, which could change how we make complex queries on search. But what is Google MUM and how does it work?