Insights

Do requests for feedback annoy users? In part 2 of our user feedback request series we ask if requests for feedback affect user experience.

MAQE is very proud to announce Pareto, the first microenterprise to launch from the MAQE Venture Program.

What effect do requests for user reviews & feedback have on us? Part 1 of our series looks at this and asks if average review ratings are overrated.

With paid media you can reach thousands of customers. But how do you convert them? Take a look at some CRO best practices for paid media landing pages.

Storytelling & marketing are linked. But how does storytelling in marketing work? In part 3 of our series, we look at story workflows, CTAs & messaging.

In part 2 of our storytelling series we look at how storytelling is a great tool to use in your presentation decks, on your website & on product pages.

We look at storytelling in business & why stories are a powerful business tool. We go through some do’s & don’ts, the 5 W’s and emotions you should elicit.

More people are using YouTube & TikTok for search. So video advertising is a must have. We look at great examples of video ads to see what we can learn.

In part 3 we talk about rules-based & predictive personalization plus we reveal the 5 must-haves for your personalization strategy.

In part 2 of our How To Build An Effective Personalization Strategy series we look at how to prioritize, self-selective personalization & A/B testing.