Insights October 29, 2021

Content Testing: How To Start Testing Your Content Part 2

In part 2 of our guide on how to get started with Content Testing we look at Usability, Accessibility and UX copy testing.

Insights October 22, 2021

Content Testing: How To Start Testing Your Content Part 1

Content testing can help you improve customer retention and meet ROI goals. But what is content testing and how do you get started?

Insights October 1, 2021

Can B2B companies embrace customer lifetime value (CLV) metrics? Part 2

We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.

Insights September 24, 2021

Can B2B companies embrace customer lifetime value (CLV) metrics? Part 1

What is customer lifetime value (CLV) and how can B2B companies adopt it while adapting to new digital customer expectations?

Insights September 17, 2021

Benchmark eCommerce Experiences – Learning From The Best

What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?

Insights August 27, 2021

Customer Empathy – Why You Should Humanize Your Business

We look at customer empathy, why businesses need to put the customer at the heart of their processes and the benefits an empathetic approach can bring.

Insights August 6, 2021

Shopping Cart Abandonment Rate Part 2 – The Messy Middle

In part 2 of our shopping cart abandonment rate series we look at the “messy middle”. What is it and how can companies improve conversion?

Insights July 23, 2021

Why is shopping cart abandonment rate a problem and how can it be reduced? Part 1

We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.

Insights June 11, 2021

UX Writing for apps and websites – 5 tips to get you started

UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.

Insights March 24, 2021

MAQE 2021 and the Road Ahead

2020 did not quite go to plan but we’ve evolved and we’re building an even stronger, more resilient business in 2021. Here’s what we’re doing.

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