In part 2 of our guide on how to get started with Content Testing we look at Usability, Accessibility and UX copy testing.
Content testing can help you improve customer retention and meet ROI goals. But what is content testing and how do you get started?
We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.
What is customer lifetime value (CLV) and how can B2B companies adopt it while adapting to new digital customer expectations?
What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?
We look at customer empathy, why businesses need to put the customer at the heart of their processes and the benefits an empathetic approach can bring.
In part 2 of our shopping cart abandonment rate series we look at the “messy middle”. What is it and how can companies improve conversion?
We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.
UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.
2020 did not quite go to plan but we’ve evolved and we’re building an even stronger, more resilient business in 2021. Here’s what we’re doing.