Results of #Customer Experience
Content Testing: How To Start Testing Your Content Part 2
In part 2 of our guide on how to get started with Content Testing we look at Usability, Accessibility and UX copy testing.
Content Testing: How To Start Testing Your Content Part 1
Content testing can help you improve customer retention and meet ROI goals. But what is content testing and how do you get started?
Can B2B companies embrace customer lifetime value (CLV) metrics? Part 2
We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.
Can B2B companies embrace customer lifetime value (CLV) metrics? Part 1
What is customer lifetime value (CLV) and how can B2B companies adopt it while adapting to new digital customer expectations?
Benchmark eCommerce Experiences – Learning From The Best
What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?
Customer Empathy – Why You Should Humanize Your Business
We look at customer empathy, why businesses need to put the customer at the heart of their processes and the benefits an empathetic approach can bring.
Shopping Cart Abandonment Rate Part 2 – The Messy Middle
In part 2 of our shopping cart abandonment rate series we look at the “messy middle”. What is it and how can companies improve conversion?
Why is shopping cart abandonment rate a problem and how can it be reduced? Part 1
We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.
UX Writing for apps and websites – 5 tips to get you started
UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.
MAQE 2021 and the Road Ahead
2020 did not quite go to plan but we’ve evolved and we’re building an even stronger, more resilient business in 2021. Here’s what we’re doing.