Insights September 17, 2021

Benchmark eCommerce Experiences – Learning From The Best

What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?

Insights September 10, 2021

What Do Changes To Apple Mail Mean For E-Commerce Brands?

What do Apple’s upcoming privacy changes to Apple Mail on Mac and iOS mean for e-commerce brands?

Insights August 27, 2021

Customer Empathy – Why You Should Humanize Your Business

We look at customer empathy, why businesses need to put the customer at the heart of their processes and the benefits an empathetic approach can bring.

Insights August 13, 2021

The Power of First Party Data – Unlock Your Data Potential

Brands have powerful data in their tool box already and most don’t even use it. So what is first party data & how can brands unlock its powerful potential?

Insights August 6, 2021

Shopping Cart Abandonment Rate Part 2 – The Messy Middle

In part 2 of our shopping cart abandonment rate series we look at the “messy middle”. What is it and how can companies improve conversion?

Insights July 23, 2021

Why is shopping cart abandonment rate a problem and how can it be reduced? Part 1

We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.

Insights June 18, 2021

What is a FLoC? Personalization, Privacy and Customer Experience

What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…

Insights June 11, 2021

UX Writing for apps and websites – 5 tips to get you started

UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.

Insights May 19, 2021

MUM’s the word: What is Google MUM? We look at Google’s new tech

Google has just announced MUM, which could change how we make complex queries on search. But what is Google MUM and how does it work?

Insights April 12, 2021

eCommerce in SEA – The potential, the key players and where’s Amazon?

eCommerce in SEA is booming. But how is it different to other markets? We look at key differences and why Amazon has not yet secured a foothold in SEA.

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