Insights June 18, 2021

What is a FLoC? Personalization, Privacy and Customer Experience

What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…

Insights June 11, 2021

UX Writing for apps and websites – 5 tips to get you started

UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.

Insights May 19, 2021

MUM’s the word: What is Google MUM? We look at Google’s new tech

Google has just announced MUM, which could change how we make complex queries on search. But what is Google MUM and how does it work?

Insights April 12, 2021

eCommerce in SEA – The potential, the key players and where’s Amazon?

eCommerce in SEA is booming. But how is it different to other markets? We look at key differences and why Amazon has not yet secured a foothold in SEA.

Insights March 24, 2021

MAQE 2021 and the Road Ahead

2020 did not quite go to plan but we’ve evolved and we’re building an even stronger, more resilient business in 2021. Here’s what we’re doing.

Insights March 3, 2021

Core Web Vitals – Optimizing Page Experience

The Google Core Web Vitals update arrives in May 2021. And it’s main focus is improving user experience. Here’s what you need to know.

Insights February 23, 2021

Personalization Trends in 2021 – What You Need To Know

Personalization is about creating unique customer experiences. We’ve picked out a few personalization trends to look out for in 2021.

Insights February 12, 2021

Data Wars Part 2 – App Tracking Transparency (what you need to know)

What is App Tracking Transparency and why are Apple and Facebook going to war over it? We tell you what you need to know.

Insights February 5, 2021

Data Wars Part 1 – What’s going on with third-party cookies?

Google has made some big moves around third-party cookies. Part 1 of our data wars series looks at what’s going on and what you need to know.

Insights January 29, 2021

Planning Your Customer Experience Strategies in 2021 – Part 2

Planning your customer experience strategies for 2021? Part 2 of our series will give you some ideas around the service voice, loyalty loops and VOC…

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