Insights October 22, 2021

Content Testing: How To Start Testing Your Content Part 1

Content testing can help you improve customer retention and meet ROI goals. But what is content testing and how do you get started?

Insights October 1, 2021

Can B2B companies embrace customer lifetime value (CLV) metrics? Part 2

We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.

Insights September 17, 2021

Benchmark eCommerce Experiences – Learning From The Best

What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?

Insights September 10, 2021

What Do Changes To Apple Mail Mean For E-Commerce Brands?

What do Apple’s upcoming privacy changes to Apple Mail on Mac and iOS mean for e-commerce brands?

Insights September 3, 2021

Personalization & Social Media – Tactics You Can Use

Personalization and social media are a perfect match. Let’s look at how you can combine personalization with some social media tactics.

Insights August 20, 2021

The Future of Work: We Need To Talk About Climate Adaptation

It’s time for more businesses to talk about climate change & adaptation. We look at some of the challenges ahead and what companies can do to help.

Insights August 13, 2021

The Power of First Party Data – Unlock Your Data Potential

Brands have powerful data in their tool box already and most don’t even use it. So what is first party data & how can brands unlock its powerful potential?

Insights July 16, 2021

Rebooting Tourism: How Personalization & Technology Can Help The Travel Sector

The Travel & Tourism sector can bounce back post-pandemic with the right personalization and tech tactics. Here are a few things to think about.

Insights July 2, 2021

B2B Personalization & Marketing Part 2 – Next Steps

In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.

Insights June 25, 2021

B2B Personalization & Marketing Part 1 – Getting Started

If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.

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