Content testing can help you improve customer retention and meet ROI goals. But what is content testing and how do you get started?
We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.
What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?
What do Apple’s upcoming privacy changes to Apple Mail on Mac and iOS mean for e-commerce brands?
Personalization and social media are a perfect match. Let’s look at how you can combine personalization with some social media tactics.
It’s time for more businesses to talk about climate change & adaptation. We look at some of the challenges ahead and what companies can do to help.
Brands have powerful data in their tool box already and most don’t even use it. So what is first party data & how can brands unlock its powerful potential?
The Travel & Tourism sector can bounce back post-pandemic with the right personalization and tech tactics. Here are a few things to think about.
In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.
If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.