Insights December 24, 2021

Intent Personas – What Are They & Will They Replace Marketing Personas?

What are Intent Personas? We explain how they are different, but not better than, marketing personas and how they can help you address customer needs.

Insights December 3, 2021

2022 Paid Search Trends – What You Need To Know Part 3

In the final instalment of our 2022 paid search trends deepdive we examine how brands should be authentic, local search & how other search engines exist…

Insights November 26, 2021

Paid Search (PPC) Trends 2022 – What You Need To Know Part 2

In part 2 of our future of paid search deepdive, we look at video ads (and what not to do) as well as in-game ads on mobile.

Insights November 19, 2021

Paid Search (PPC) Trends 2022 – What You Need To Know Part 1

This week, in part 1 of a series, we look at the paid search (PPC) trends in 2022 that you need to know, some of which might even save you money…

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