Insights

Storytelling & marketing are linked. But how does storytelling in marketing work? In part 3 of our series, we look at story workflows, CTAs & messaging.

In part 2 of our storytelling series we look at how storytelling is a great tool to use in your presentation decks, on your website & on product pages.

We look at storytelling in business & why stories are a powerful business tool. We go through some do’s & don’ts, the 5 W’s and emotions you should elicit.

More people are using YouTube & TikTok for search. So video advertising is a must have. We look at great examples of video ads to see what we can learn.

In part 3 we talk about rules-based & predictive personalization plus we reveal the 5 must-haves for your personalization strategy.

In part 2 of our How To Build An Effective Personalization Strategy series we look at how to prioritize, self-selective personalization & A/B testing.

Do you know how to build an effective personalization strategy? If you don’t, let us show you how you can get started.

What does an SEO manager do on a daily, quarterly & even yearly basis? We look at the work that an SEO manager does over the course of a year.

We look at some of the top CX trends in APAC to see what challenges APAC businesses face when creating customer experiences and how they can overcome them.

Can eCommerce companies use search intent data in a recession? We look at how search data shows consumer attitudes & what it means for businesses.