MAQE 2021 and the Road Ahead

We live in interesting times and 2020 did not go to plan. And that’s putting it mildly. The pandemic has had far reaching consequences. And while some communities have been hit harder than others, I can’t think of anyone that has not had their life turned on its head.

This is certainly true for MAQE; we’ve had to adapt and change just like everyone else. But as I look back, it’s also clear that MAQE was one of the lucky few. We were well-placed to weather the storm and we’ve continued to hire and grow as a result.

There are two main reasons for this:

  • We are a technology company, and technology companies have generally faired better than other industries. Add the fact that we help our customers do digital commerce, and it’s easy to see why we’ve been able to grow; digital commerce is one of the few areas of the economy that has continued to attract investment.
  • We’re a high-trust company, meaning that that our culture is built on autonomy and transparency. This made it painless to go fully remote during the lockdown. And it helped us create a framework with which to set and manage expectations in terms of how and when we respond to new developments.

We’ve done OK. And while there is light at the end of the tunnel (vaccines FTW), the pandemic is certainly not over. And so rather than rest on our laurels, we’re now doubling-down on the above in an effort to build an even stronger and more resilient business.

In 2021, we will:

  • …help our customers sell more through Personalized Commerce. To do so, we’ll help them (1) create new omnichannel commerce experiences, (2) improve said experiences with personalization, and (3) leverage data for better decision-making using tools like Machine Learning, AI and experimentation.
  • …continue our push for self-management and organizational transformation. The pandemic has done nothing if not strengthen our belief that the key to future success is employee engagement and business agility. Happy people do good work. And happiness at work starts with autonomy, mastery and freedom.

Last but not least, we’ll continue to hire great people — both here in Bangkok as well as in our new Khon Kaen office. And so if you or someone you know is looking for a new opportunities at the intersection of Personalized Commerce and the future of work, please drop us a line. We’d love to talk.

Andreas Holmer (CEO)